CSARC — Computer Science & Robotics Certification Preparing you for tomorrow’s economy

Nullspace started out providing robotics and coding classes through their enrichment centres in Singapore & Malaysia. They grew by offering programmes to both local schools and companies. Nullspace is now one of Singapore’s leading robotics and coding educators. Nullspace saw branding as an opportunity to define their purpose, as-well-as develop a new certification brand for robotics and programming. The ambition of the certification brand was to benchmark industry standards and encourage other robotics and programming educators to adopt the certification. Tangible used our brand pillar framework™ to develop positioning hypotheses for both Nullspace and the new certification brand to test with students, parents and educators who partner with Nullspace. For Nullspace the finding confirmed the natural biases parents and educators have which led the team to focus on the preferences of the students as they were usually the decision makers. The certification brand had a clear preference from all stakeholders to prepare students for tomorrow’s economy. Tangible also tested the certification framework and brand personality options.